Trey Prats – President & CEO
In December 1996, Trey Prats graduated from Louisiana State University with a Bachelor’s of Science/Pre-Med Degree. Immediately after graduation, he took a sales job with LYNK Systems as a Credit Card/POS Sales Representative. Trey moved up in the ranks of the company and was eventually named District Manager in New Orleans. He found himself selling more ATM units to bars and restaurants than CC Terminals and POS Systems. The incredible potential on the retail ATM side inspired Trey to take a chance and in November of 2000, Trey established ATM Worldwide out of the bedroom of his parent’s home in New Orleans. Through hard work and a staunch focus on building solid relationships with clients, Trey grew the ATM Worldwide portfolio from nothing to 368 units across the US within 5 years (75% Local / 25% National). The retail portfolio consisted of bars, restaurants, C-Stores, Off-Premise Bank and Credit Unions, major Indian Reservation casinos, racetracks, truck stops, movie theatres and outdoor destination event locations.
Despite the rapid growth and overall success of the company, Trey saw an opportunity to further strengthen his existing relationships and expand even further into the FI market. In April of 2006, Trey acquired a local ATM and bank equipment service company. The acquisition of this service company enabled ATM Worldwide to offer both “On-Premise” and “Off-Premise” ATM solutions to FI’s.
In August of 2008, Trey was approached by a local Financial Institution looking to find a way to eliminate the up-front costs of investing in a new ATM fleet, as well as reduce operational costs associated with their ATM program.
They expressed frustration and fatigue over the daily management of their 3rd party vendors required to keep their ATM program operating efficiently. Ultimately, they were looking for a “one-stop shop” to provide everything required to run and operate a Financial Institution’s ATM program. Understanding that this challenge was an industry-specific issue and not just specific to this individual FI, Trey began to develop the overall Financial Institution Business Model. This business model would later manifest itself into Automated Transaction Delivery, a business model that would include the cost of new equipment, drive the ATM’s, forecast cash, monitor ATM’s for service related issues and make it more profitable (or less of a loss) to the financial institution. Although ATM outsourcing by FI’s was a relatively new concept, local banks and credit unions slowly warmed up to the idea over the last several years. Increased industry regulation, higher overall costs to operate and the need to keep up with technology advances at a faster pace (to remain competitive) has drastically changed the landscape of ATM outsourcing over the last five years. Today, ATM Worldwide has relationships with more than 20 Financial Institutions in Louisiana.
In 2014 Trey Prats established Automated Transaction Delivery (“ATD”) to meet the growing demand for a true Managed Services ATM program for Financial Institutions. Automated Transaction Delivery is the sister company of ATM Worldwide that offers 100% of all Managed Services to tier 2 and tier 3 (i.e. smaller FI’s) Financial Institutions nationally. Concurrent with the establishment of ATD, Trey Prats brought on Fred Wheeler, a 30+ year veteran of the ATM industry with an extensive career focusing on FI’s. Fred has held numerous leadership positions with companies like Diebold, NCR and Red hawk. The increasing demand of technology at ATMs and inside branches has put Automated Transaction Delivery in a perfect position to capitalize on a strong market share of FI ATMs and bank equipment across the entire country.
Fred Wheeler – Chief Operating Officer
Fred Wheeler is a resourceful, innovative Executive Level professional with over 30 years of sales management and service history with Financial Institutions. The majority of Fred’s experience has been in Operations and Business Development.
Fred began his career with Fujitsu Systems of America in 1985 as a systems engineer for Financial Institution ATM’s. During his 14-year career with Fujitsu, Fred earned employee of the year and opened several regional sales and operations offices throughout the Northeast. His overall responsibilities at Fujitsu were to develop new sales and operations offices to support Fujitsu America’s growth, develop software to support the growing infrastructure, and ensure that Fujitsu’s execution and integration of new clients was seamless.
Fred resigned from Fujitsu in 1998 to be a Managing Partner in Brown ATM Solutions. Through Fred’s experience, leadership and know-how, the business grew from nothing to over $7 million in revenue in seven years. Brown ATM Solutions was sold to Red Hawk Industries in 2005, where Fred was promoted to National Director of Sales and Support Services. In that role, Fred was responsible for all business operational and sales tools to support growth and customer support for all 13 US branches of Red Hawk.
In 2010, Red Hawk was sold to UTC Fire & Security. Because of Fred’s reputation within the organization and experience in the field, he was named National Director of Sales & Marketing. Fred was responsible for Business Development and supporting customer deliverables for 18 branches and 120 personnel, which included product development, sales training, developed and implemented standard sales pricing across all branches.
In early 2012, UTC Fire and Security was repurchased by Red Hawk Fire & Security. Leadership recognized the invaluable field and operations knowledge that Fred brought to the organization and made him the National Director of Field Service, which included vendor management, supply-chain management, sales training, coaching and service deliverables to end users. Fred held this role with Red Hawk until the end of 2013 before resigning to pursue consulting services for select customers.
In 2014, Fred connected with Trey Prats at a training meeting in Florida and a few months later Fred joined the ATM Worldwide team as Chief Operations Officer and VP of Sales & Business Development for the Financial Institutions division. Fred brings an incredible amount of knowledge and experience in sales, operations and implementation within the FI space. His leadership and industry-wide partnerships are an invaluable asset to ATM Worldwide and Automated Transaction Delivery.